GambleAware

Help create a safer online environment

Our exclusive partnership with GambleAware

We’ve joined forces with GambleAware to deliver powerful, evidence‑based harm‑prevention messages at scale. GambleAware is the strategic commissioner of gambling‑harm education, prevention, early intervention, and treatment across Great Britain. By integrating their expertise with our advanced targeting technology, we’ll ensure that vital support information reaches those who most need it.

Why It Matters

  • EVIDENCE-LED APPROACH: GambleAware’s work is informed by rigorous research and lived‑experience testimony.

  • PUBLIC HEALTH FOCUS: Recognized as a public health issue, gambling harms affect individuals, families, and communities alike.

  • INDEPENDENT FUNDING: Operating with strict governance and a donations acceptance policy to preserve independence.

We’ve ring‑fenced a substantial media budget specifically for GambleAware campaigns. This dedicated funding enables:

INTEGRATED DIGITAL CAMPAIGN

  • HIGH-IMPACT DISPLAY ADS: Placement on premium news portals and lifestyle sites frequented by at‑risk demographics.

  • SOCIAL MEDIA BOOSTS: Promoted posts and video ads on major social platforms to drive engagement and shares.

  • PROGRAMMATIC CAMPAIGNS: Real‑time bidding to optimize delivery in environments where gambling content appears, leveraging contextual and behavioral signals.

GambleAware Statistics

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Our long term partners

Campaigns reaches over 50M+ visitors per month across premium digital platforms, ensuring broad visibility and consistent engagement with high-intent audiences.